work experience
director of digital communications
Saint Louis University // Nov. 2023 to present
- Managed SLU’s digital content team, which comprised four employees including a videographer, a social media strategist and web content specialists
- Advised academic units on how to successfully implement social media and web content strategies, including the use of style guides and web accessibility standards
- Assisted university CMS users with creating, updating and maintaining web content
- Coordinated content curation for top-level academic pages as part of an upcoming slu.edu web refresh
- Oversaw video production efforts, including developing content ideas, managing production logistics and approving draft content
integrated marketing manager
McKelvey School of Engineering at Washington University in St. Louis // Nov. 2018 to Nov. 2023
- Wrote stories for web and Momentum, the school’s magazine, highlighting the academic, research and professional achievements of students, faculty and alumni
- Assisted video production through copywriting, casting, interviewing and storyboarding
- Developed engaging web pages for non-academic offices, student admission campaigns and school equity, diversity and inclusion initiatives
- Consulted with academic departments on marketing projects such as video production, web content management and print publications
- Managed annual graduate recruitment paid search campaigns via Google Ads
digital communications coordinator
Saint Louis University // Sept. 2011 to Nov. 2018
- Created content, including articles, photography and short videos, for use on SLU’s digital platforms and print publications
- Prepared nearly 30,000 web pages for migration to the university’s new CMS by refreshing copy, improving site organization and ensuring content met web accessibility standards
- Hosted CMS and calendar training sessions for staff members of varying technical backgrounds
- Curated and optimized content for SLU’s official social media accounts, including Instagram, Facebook, Twitter and LinkedIn
- Produced SLU’s daily internal email newsletter, which was distributed to a 25,000-plus community of students, faculty and staff
copy editor
Sioux City Journal // May 2009 to Jan. 2011
- Edited print and web copy in accordance with Associated Press style guidelines
- Designed and paginated A1, news, business and sports pages for the Journal’s 26,000-plus print readership
- Wrote accurate and compelling headlines, subheads, captions and decks for print and web
education
Bachelor of Journalism
University of Missouri
Aug. 2005 to May 2009
Master of Business Administration
Saint Louis University
Jan. 2014 to Dec. 2017